If you operate (or plan to operate) a business these days, regardless of how big or small, it is important to have a website. That is because most people now spend several hours each day online, connecting with family and friends on social networking sites, listening to music, watching videos, and checking out the latest products, services, and trends. Your website will serve as the virtual face of your business and the venue where your target market can get to know your brand. It is therefore important for you to make sure your website works as it should on various platforms.
The good news is that there are now many companies that offer affordable web design services. The not-so-good news is that not all of these companies are actually good at what they do. There are those that cannot really deliver on their promise in terms of quality and there are also those who are only out to rip you off. For this reason, you need to be very careful in choosing web designers. The screening process you go through should be very stringent. After all, even if you pay only a minimal amount, you still wouldn’t want to waste capital on low-quality services, would you?
Here are a few tips on how you can choose the right web designers to work on your website:
1. Determine exactly what you want your website to achieve.
Why do you want to build a website? Of course, the general goal would be to build a strong online presence. Other than that, though, what do you hope to achieve with your site? Do you plan to use it purely for purposes of providing relevant and useful information to your target market? Do you want to use the site as an online store? Do you want it to be a place where you can interact with your audience?
Note that the broader the size and scope of the website you want to build is, the higher the rate is likely to be. A good web designer understands this concept, so you can expect them to have several project packages for you to choose from. A web developer who only has one specialty when it comes to building websites may not be the best choice, unless what he has to offer is exactly what you envision for your site.
2. Weigh the pros and cons of hiring a freelancer vs. hiring a web design company.
There are business owners who prefer hiring freelancers as opposed to web design companies. This may indeed be a better option, as most freelancers offer much lower rates and there are many out there who are really good at what they do. The problem is that you typically have no legal hold over a freelance worker, so if you happen to hire one who fails to deliver, you lose. The best way to protect yourself from such eventuality (if you do decide to hire a freelancer) is to get someone who has already delivered excellent results to someone you know.
3. Consider getting a responsive web design.
Yes, people are constantly online these days. But that doesn’t mean they use a PC every time they go online. In fact, more and more people are now using mobile devices to access their favorite websites. When you get your website designed, therefore, you may want to consider requesting for a responsive site. This kind of site is easy to access on a variety of platforms. Whether your audience goes online on a PC, a laptop, a tablet, or a smartphone, they can easily log onto your site and navigate through it. This improves their experience on your site and increases the chance of them coming back for more.
4. Consider hiring offshore.
Offshoring has become quite popular in recent years because some countries, like the Philippines and India, have come to be known as excellent places to get quality services at affordable rates. You may also want to go down this route.
5. Check portfolios and references.
Low rates may be important, but what’s more important is the quality of work and the results you get. So before you even consider a web designers rates, it’s best to check their portfolios first. It is also a good idea to interview the web designer to see if you can work well with him and to ask for references. The best web designers will never hesitate to provide references, as they’re confident that their previous clients only have good things to say about them.
Web design services don’t have to cost you an arm and a leg. As long as you know how to find the right individual or team to do the work, you can avail of services that won’t break the bank for you